Employee Insights LLC

Here’s some great thought starters from Meg Guiseppi for building your personal brand.  Meg is a certified personal branding strategist and she writes for the Brand Yourself Blog. Some great points for those who want to move out of the pack of Lemmings!

Below we have listed the 10 steps Meg discusses (Click here for Meg’s article).  We have also highlighted those items that can be objectively uncovered through one of our powerful assessments.  These assessments will accurately answer these questions and give you a clear direction on how to position your personal brand, how to communicate that brand, and what types of positions you are best suited for.

1. What is your vision and your purpose?

2. What are your values and passions?

3. What are your top goals for the next year, 2 years, and 5 years?

4. Do a self-assessment of your top brand attributes.

5. What are your core strengths or motivated skills?

6. Get feedback from those who know you best – at work, at home, anywhere.

7. Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.

8. Who is your target audience?

9. Who is your competition in the marketplace and what differentiates you from them?

10. Remember the 3 Cs of personal branding:

For more information see our personal branding and career development pages.

Here’s some great beginner’s advice on the “personal branding” do’s and don’ts by Amanda Quick .   The Do’s: Define who you are; Communicate who you are; Become visible by building an online presence.The Don’ts: Don’t exaggerate; Don’t forget to include your “personality”; Don’t be inconsistent.  She also defines personal branding and discusses how it can help or possibly harm you.  Click here for the complete blog.

Here’s another great piece of advice from Bud Bilanich.  Bud expands on his thoughts in the video we presented to you yesterday on how to brand yourself at work.  We have seen this many times and we know Bud is right.  We also believe that you have to understand yourself and how you communicate with others in order to be as effective as possible in your quest to get that next great promotion.

Bud Bilanich has some great points in this YouTube video about branding yourself in your current job and getting noticed.  Bud is a Harvard educated career coach and multi-book author.

Keeping your head down and just doing your job is not the avenue to a promotion.  You need to be the first person management thinks of when that next great job opens up.  This is definitely part of the recipe for advancement and success, and we couldn’t agree more.  See another video from Bud in our next blog tomorrow.

This is Part B of a a 2 part blog written by Charelle Lewis for the the Duke Engineering management blog.  Charelle is a certified IT Project Manager for GlaxoSmithKline.

Part B of Charelle’s blog focuses on Personal Branding.  Charelle points out 5 key points to the continual process of developing yourself with your employer.  Those points are; (more…)

Stuck in a job you absolutely hate?  It might be because you work for a bad manager or it might be because the job goes against who you are.  I think everyone of us has been there.

Jaime Petkanics from the The Prepary writes a great article for The Levo League about 5 easy steps to change careers.  This subject touches on two things that are near and dear to our hearts, Career Development and Personal Branding.  Like any career decision, you have to know what your relevant hard skills are in order to decide what you think you’re qualified for.  In many cases hard skills are transferable to different industries and jobs and at the very least can be taught in a fairly short period of time. (more…)