Brand Yourself

Branding Yourself: The Best Way to Market “You”


So what is personal branding anyway?  Here is the definition from Wikipedia:

Personal branding is the process whereby people and their careers are marked as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. The process is further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, physical appearance and areas of knowledge, leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

Many companies have tried to create a strong brand.  Those that succeed, and many do, create a product or company that cannot be mistaken.  You as a consumer buy many different strong brands, brands that stick in your mind for one reason or another.  The same holds true for employers, they hire people who have branded themselves by their work ethic, success and commitment to their field. It only makes sense to brand yourself in a way that your current or next employer cannot live without.  Get started today in branding yourself and stand out from the crowd!

In short, branding yourself delivers a recognizable and unique value proposition.  Your personal brand is not unlike company branding.  Your personal brand is what’s on the cover, what you do best, and how people see you and where they see you.  Let’s use Apple for example; I am sure you can picture the logo (who can’t right?), best known for unique personal computing products, seen as the leader for smart phones and computing, and seen everywhere. Think about this for a moment and then try to picture how you would brand yourself in this context.

Branding yourself is a concept that is rooted in understanding yourself; who you are, how you think, what your abilities are, what motivates you, and what doesn’t.  Your personal brand message will be focused on your strengths, abilities, and passions.  The objective is to make yourself noticed, attractive, identifiable and relevant.

Personal Branding Formula

The key components of personal branding:

  • Understanding “You”
  • Your behaviors, motivators and personal characteristics
  • Your persona: Head shots, logos, Personal QR code
  • Your relevant work:  Past work, publications, accomplishments, etc.
  • Marketing: Social media, videos, crowd sourcing

By branding yourself you will be in a better position to secure a promotion, raise or a new job.  Many people believe that their employer “knows” them.  Would you be surprised to learn that after you have worked in a position for 6 months or more that you are identified by the position and not by strengths? Why not share your brand with your manager or HR department so they can better understand you and your abilities.  This will keep you top of mind for new assignments and promotions.  Branding yourself will also allow you to be recognized among your peers and within your industry.

Are you interested in branding yourself?  We have a unique and powerful process to help you create the image you desire.  Contact us or follow this link to our product page to purchase your package now!


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